- Official UAB
- Credits: 60 ECTS
Course begins on 01/11/2021
Course ends on 29/07/2022
Beginning of the pre-enrolment period 11/01/2021
See the calendar
- Places: 30 places
Price: €27.67 per credit (EU citizens and non-EU holding a Spanish residence permit). 2021/22 Academic year.
€75 per credit (non-EU citizens who do not hold a Spanish residence permit). 2021/22 Academic year.
- Language: Spanish ang English
- Mode: Classroom-based learning
Faculty of Communication Studies
The master's degree in Audiovisual Communication and Advertising Contents provides advanced training orientated towards research and professional practice in the field of audiovisual and advertising content in the digital age. Students are trained as professionals in the conception and design of content for all platforms and networks, in audience analysis and services and products.
The master's degree in Audiovisual Communication and Advertising Contents also trains up researchers who can understand the fundamentals of research in audiovisual communication and advertising in relation to communication industries and policies, content and design of products and formats, user behaviours and communication strategies.
This master's degree is orientated both towards research and towards professional practice: employment niches related to research applied to industry and content production, organisation or consumption, and occupations involving the conception, design and creation of audiovisual and advertising programmes, applications and formats and the management of communication campaigns in all formats. For those interested in academic research, the Master's degree leads into the PhD programme.
The choice of optional subjects will lead students towards employment in research and applied research or in production, creation and management or in policymaking.
Thanks to the master I have been able to develop my creativity in the field of research and deepen in areas such as critical thinking or audiovisual trends. Ana Fernández
This master's degree broadened my perspective on all the content that exists between the narrow gap between audiovisual and advertising.Felipe González