Official master's degree in Sport Management

An innovative programme based on experiential learning and focused on the business side of sport, to cultivate professionals with an entrepreneurial spirit and strategic vision. 

Content Official Master's Degree in Sport Management

Ideal student profile

To study the Official Master’s Degree in Sport Management, it is recommendable that the student has the following skills:
  • Talent for leadership and control
  • Organization and responsibility
  • Skill in giving instructions
  • Ease of spoken and written expression
  • Be dynamic and creative
  • Interest for new technologies, for Internet and web 2.0
  • Experience in online communication
  • An ability to listen and respond
  • Interest for the environment and personal relationships
  • Knowledge of, and respect for social minorities
The programme of the master’s degree is aimed mainly at university graduates in Business Administration and Management, Economics, Marketing, Tourism or equivalents.
Access is also available to university graduates in the area of Physical Activity and Sports Sciences, Journalism, Advertising and Public Relations, Audiovisual Communication or equivalents. In these cases the coordinators will assess each file individually with the aim of determining the need to study bridging courses in the area of business which are detailed below.
Access is also available to university graduates in other areas provided they can accredit training in a business area equivalent to Business Management and Administration (MBA).
A requirement for admission on the master’s degree for the English language group is a level of English corresponding to level B.2 of the European Common Framework of Reference for Languages (CEFR). In addition a requirement for admission on the master’s degree for the Spanish language group is a level of Spanish corresponding to level B.2 of the European Common Framework of Reference for Languages (CEFR).
In the case of students with special or particular needs associated with disability, their admission will be in accordance with Additional Provision 24 of Organic Law 4/2007, of April 12, governing the inclusion of the disabled in universities. Positive action measures are proposed to ensure access for these students on the master’s degree, provided they meet the requirements set forth in current legislation.

Basic skills

  • Use acquired knowledge as a basis for originality in the application of ideas, often in a research context.
  • Solve problems in new or little-known situations within broader (or multidisciplinary) contexts related to the field of study.
  • Integrate knowledge and use it to make judgements in complex situations, with incomplete information, while keeping in mind social and ethical responsibilities.
  • Communicate and justify conclusions clearly and unambiguously to both specialised and non-specialised audiences.
  • Continue the learning process, to a large extent autonomously.

Specific skills

  • Describe the socioeconomic and legal framework in which sports companies find themselves to undertake strategic management.
  • Recognize, negotiate and use the financial resources available to sustainably manage a sports entity.
  • Identify indicators which allow for the development of the potential of the people who make up a sports company.
  • Design the commercial management of sports products and services by means of marketing strategies and plans.
  • Manage financially sports infrastructure and facilities.
  • Plan and manage sports events.
  • Apply the knowledge and skills learned in a professional environment in the area of sports management.
  • Prepare a business plan or a project related to sports management.

Cross-curricular skills

  • Be able to reason autonomously and critically on business topics and issues applied to sports environments
  • Apply tools and methodologies which facilitate creative and innovative thinking in everyday situations related to the environment of sports business
  • Lead a team and work in multidisciplinary teams, participating actively on tasks and negotiating between diverse opinions to reach positions of consensus
  • Recognize the diversity of points of view, understand multiculturalism and be able to express their own opinions while respecting divergent opinions